Custom hair bow creation can help draw customers to your booth.
Booth vendors are challenged by space limitations, visibility constraints and security concerns. Successful hair bow booth operators overcome these limitations through creative design ideas, use of color and by selling items that increase customer interaction. Hair bow booths are a good source of income when properly positioned to reach a target market.
Color and Organization
Arrange the hair bows in a booth by color, starting with light-colored bows and graduating into darker colors in a rainbow pattern, or in some other method that attracts attention. Artful displays of color attract customers. Organized selection helps them find a desired bow color quickly and makes it easier for sales personnel to assist them. Determine the best use of color when arranging the bows based on marketing needs and the booth's location . If the booth is frequented by repeat visitors, select an organized bow approach. If the booth requires constant marketing appeal to draw in new customers, select a visually appealing color approach.
Expand Display Options
Do not limit product display to the physical booth. Place hair bows on trays or a portable stand for sales personnel to display while approaching shoppers as they pass by. Consider offering extra seating, a mirror and hair-dressing services to assist with hair bow placement. Shoppers who are given extra attention and feel pampered during their purchase are more likely to become repeat customers.
Customization
Provide an area on one side of the booth that offers custom hair bow creations tailored to meet a customer's unique needs. Provide an array of ribbons, attachments and decorative items. Interactive purchases are appealing to many customers, because they can watch the bow being created, tailor the bow to match a specific outfit, and personalize it to their tastes. In addition, live bow-making draws attention to the booth as potential customers stop to watch the demonstration.
Advertising
Place signs on the hair booth to announce special offers, discounts and new products. Whether they are attached to the booth, or placed on a separate stand nearby, signs should be placed in the most visible locations to entice potential customers. Once customers become interested, maximize the opportunity by placing signs around the booth that prompts questions about such things as customization, volume discounts or gift certificate offers. The more time customers spend looking at the bows, the more likely they will be to purchase one.
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