Understanding effectively promote your spa products can help increase your sales.
According to the International Spa Association, spas received an estimated 143 million client visits in 2009 and retail products accounted for 12 percent of spa revenue. Skin and hair care products account for the majority of spending in most spas. To increase your business's sale of spa products, it helps to have a plan of action for promoting your products.
Instructions
1. Write a marketing plan. Having a plan in place allows you to organize your thoughts for your promotional efforts. Start your plan by stating the goals of your spa business. Obviously, a main goal is to sell more spa products, but be specific with numbers and a target date. For example, early in the year, decide to "Increase sales of skin care products 20 percent by December." Include sections in your marketing plan that describe your target market or the groups of people you will target with your promotions, the competitive landscape and your marketing and promotional tactics.
2. Create a website for your business. Companies such as Aveda, Sephora and Bliss World are large spa retailers that have sophisticated websites for their spa products. While you likely do not have the budget that these companies have, it's still important to build a web presence so potential customers can find you online. Work with a website designer to help you build a site. You can build a "merchant" site on which you can sell your products online, or an "information" site where you discuss your spa products and direct customers to stores where they can buy them.
3. Start networking. Once you have your marketing plan and website in place, it's time to start promoting your spa products. Search online for industry conferences or events you can attend, such as the SPA Structured Products Conference, Southern Spa and Salon Conference or the Vegas Tan Salon Expo. Contact the event organizers and ask to set up a vendor booth. Bring products to sell at the show. Work the room by walking around and talking to as people as you can to help promote your products. Bring samples to give out and any marketing brochures or other materials that showcase the benefits of your spa products. Hand out business cards with your name and address and the website address. People still like to have contact information at hand for later reference, and they may pass it to someone else who is interested in your products.
4. Offer a free gift. One way to promote your spa products is to give something away when customers purchase a certain product from you. For example, give a free cosmetic, skin care product, hair care product, salon voucher or product sample when customers purchase one of your spa products. They may keep the sample or they may pass it along to a family member, friend or colleague -- potentially your next new customer.
5. Host a contest, which can be an effective promotional strategy for your spa product. For example, create a "before and after" contest where contestants must take pictures of themselves before and after using one of your spa products. Give the winner a gift such as cash, a vacation, free spa products. If you are working in your own city or neighborhood, you could simply offer a free demonstration of your products for the winner and/or some of their friends in their home, at your home or business location, or at another convenient and suitable location. This presents another opportunity to pass out free samples to encourage "word-of-mouth" marketing.
6. Promote your products on social networking websites like Facebook and Twitter. Create a Facebook fan page and ask your friends to help spread the word. Social media can be a quick and easy way to promote your spa products to a broad audience.
7. Don't forget tried-and-true traditional methods that promote "word-of-mouth" marketing in your area. Prepare ad posters and fliers that can be distributed to willing shop owners in your locale. Such handouts will serve those potential customers who don't often visit the Internet. And of course tell all of your family, friends, neighbors and colleagues that you are selling spa products. They may want you to host a spa evening to sell your products or they may have suggestions for you of potential marketing opportunities at local upcoming events.
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