Market your hair bows to increase your profits.
If you can create unique hair bows for girls, you can have a home business. In order to be successful, though, you'll have to market the bows. By letting people know about your designs and buy them, you'll increase your sales. Approach your marketing from different angles and you're more likely to find success.
Wearing
There's no advertisement better than someone seeing your bows in action. Any time you go out, be sure that your daughter is wearing your designs. As people comment on them, you'll be able to mention that you made them yourself and sell them.
Business Cards and Brochures
Keep a stack of business cards and brochures with you at all times. Pass out these items whenever the topic of hair bows comes up. Your business card should have a link to your website, where visitors can view samples. Brochures can show off samples of your different designs.
Bow Parties
Ask a friend to host a party, giving you the chance to market your bows. Consider showing people make a simple hair bow while trying to sell your more intricate bows. Offer the hostess free bows in exchange for using her house and introducing you to potential clients.
Consignments
Talk to local stores that may be interested in selling your bows. In particular, look for independent children's clothing stores, which may have more flexibility about working with consignors. You'll need to give the store owner a percentage of the sales in order to show the bows in her store, so be sure to set the prices a little higher.
Craft Shows
Craft shows allow you to show off all of your designs. You'll be able to sell bows at the show, but you'll also be able to pass out your business card and brochures, making it possible to get more sales later.
Press Releases
Press releases can be a good way to get your business into the local news. When writing a press release, make sure that the release discusses something newsworthy. For example, you may want to donate bows to the local cheerleading team and write a press release about that.
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